It has been identified that a simple strategy of one two punch is being considered by Lenovo whereby the company focused on building up its Lenovo brand and continue to strengthen its ThinkPad product brand. So what really went wrong with Toyota and what could GM learn from their experience?
Obviously, a brand should stay relevant, differentiated and consistent throughout time, so it is a crucial balance. This is mainly because IBM has its own distinctive image and at the same time, Lenovo has also built up its own unique identity in the Chinese market and is building up its image in the global market.
There would not be any competitive conditions that would be introduced by Lenovo as agreed prior to the deal. This is another important branding strategy which involves the usage of large number of brands by the company in promoting its performance.
An analysis of the case has indicated that IBM has sold its business to Lenovo, and the assessment of the case has resulted into the identification that the most significant reason that becomes the primary contributing factor to IBM in selling its business to Lenovo is mainly the agreement by Lenovo on the terms as presented by IBM.
These local experts understand the laws and business practices, as well as the culture and language in their particular region, and can offer a unique perspective to doing business in the country.
Such innovation is not limited to bringing new products to markets, but is expanded to innovation in communication with customers and other stakeholders. This has allowed Lenovo in achieving breakthrough improvements in its performance. The master branding strategy has the advantage in terms of better promotion of the master brand of the company.
The ability to innovate and offer something new has been the core feature that brought higher level of success and growth to Lenovo prior to acquisition. Strong brand portfolio Currently, General Motors sell its vehicles under 10 different brands: In spite of substantial progress, GM had continued to wrestle with the challenge of maintaining the right balance between local interests and the need for centralized coordination to ensure economies of scope and scale.
An analysis of the given case of Lenovo indicates that the PC industry performance was declining and there was little scope available in the PC selling business. In addition to this, the case analysis also focuses towards analysing the advantages and disadvantages of strategies that have been considered by Lenovo in globalising its brand.
However, with the intense level of competition, Lenovo felt the need of going global, and as a part of its strategy, it has performed the acquisition of IBM. GM is also working on introducing its autonomous vehicles and expects to launch them by So many government agencies, airports, financial institutions and other organisations where high-quality surveillance is essential were relying on grainy, analogue video cameras.
The main factor that drives IBM in selling its PC business as identified from the case is mainly the change in the focus of the company.
What role is played by the Automotive Strategy Board? General Motors commitment to sustainable and clean environment results in lower costs, happier communities around it, attracts lots of positive publicity and strengthens brands image.
Hire a custom writer who has experience. In this relation, the main advantage of this particular strategy is that each separate brand of the company creates its own image and the resulting impact is that they are self dependent.GM's Global Strategy in Doubt.
Germany agreed to help save GM's European unit, Adam Opel, is the first global car to result from that strategy. It was designed mostly in Europe by Opel. Case study of general motors 1. Case Study of General Motors By- Srijita Nath Ujala Gupta Somya Choudhary Sharika Bagai Abhishek Kumar Vishal Dugar Mansi Aggarwal Mansi Rastogi General Motors led global vehicle sales for 77 consecutive years.
In, andGM has ranked as the second largest global automaker by sales. In The case examines the problems faced by GM, the second largest automaker in the world. These problems have brought the company at the verge of bankruptcy.
The major reasons for the crisis at GM were its inability to bring out new vehicles that suit the needs of the customers, poor business strategy, and high costs associated with employee healthcare and pension benefits.
Business Problem-Solving Case: Will a Global Strategy Save GM? Case Study Questions 1. Analyze GM using the competitive forces and value chain models. Using Porter’s competitive forces model from Chapter 3, GM must battle its traditional competitors like Ford, Toyota, and other auto manufacturers.
General Motors Case Study 1.
Creation: General Motors was founded by William “Billy” Durant on September 16, InOpel entered the growing automobile market with the Opel-Patent- Motorwagen System Lutzmann and became a part of General Motors thirty years later Acquire more than 20 companies including Oldsmobile, Cadillac, and Oakland, today known as Pontiac.
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